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THREE MOVES AHEAD:
What
Chess
Can Teach You About Business (Even If You’ve Never Played)
by
Bob Rice
Reviewed by
Rick Kennedy
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Business people,
may I have your attention, please? Bob Rice has something to say to you that
could well transform the way you work: “1.e4.”
Rice
is a member of the New York Angels
investment consortium, and is a managing partner of
Tangent Capital,
which structures high-yield hedge fund investments.
He
also founded the Wall Street Chess Club in 1990, and along with Garry
Kasparov and Nigel Short established the Professional Chess Association
(1993-1996), serving as its first commissioner. He ran PCA chess events,
created a “speed chess” television series for ESPN, and produced the chess
software program “Maurice Ashley Teaches Chess.”
Hedge funds and speed chess? Three Moves Ahead is the intersection of
Rice’s business savvy and chess enthusiasm.
As
he told me in an email interview,
I really believe that only a
limited knowledge of the way players think, and a few basic chess
stratagems, will improve the average executive’s “game” at the office.
Having recently heard American
economist (and retired International Grandmaster) Kenneth Rogoff on the
radio, I had to wonder: wouldn’t one have to be at the top of the chess to
be a biz whiz?
Reaching “Club player” level
is fine in that sense. I think traditional “recipe for success”
business book sell a false promise: in the real world of business
change, randomness, and clever opponents don’t permit things like “the
seven secrets for …” or “the three keys to….” to work. Instead,
executives must appreciate that they cannot, in fact, see “three moves
ahead” with certainty.
Indeed, Fisher’s quote – “I
don’t believe in psychology, I believe in good moves” – is even more
relevant to business than it is chess.
The chapters in Three Moves
Ahead are rather “chessy” – “The Wall Street Chess Club,” “Three Moves
Ahead?”, “First Mover”, “On the Clock”, “Bad Bishops”, “Lucky or Good?”,
“Strong Squares”, “Sac the Exchange!”, “Classic Tactics”, “Decisions,
Decisions” and “A Postgame Recap”.
The notion of “three moves
ahead” is crucial to understanding Rice’s point of view. There are all sorts
of stories about how many moves ahead a good chess player can see – big
talkers will climb up through the double digits, modest ones will say two or
three. (Of course, there is the chess master who claimed to see only one
move ahead – the best one.)
Three Moves Ahead points
out:
Well, in an average chess
position, there are about 40 possible moves, so seeing one full move
ahead (yours and your opponent’s response) would involve 1,600 positions
(40x40). If we take that to the breathtaking number of two moves out,
your friend is claiming that he’s seeing over 2.5 million positions.
Three moves? Four billion.
In chess, as in business,
decisions are constantly being made on imperfect information about what lies
ahead. As Rice explained to me, this has its impact on business
professionals.
So, they must “play chess”.
This involves playing “positionally” (getting your pieces on the right
squares, developing your infrastructure in accordance with your goals —
as any opening does); developing and following a plan that exploits
your “imbalances”; constantly adjusting it to the market’s feedback loop
(the opponent’s moves); playing for rhythmic, constant improvement; and
the like. It also turns out that some specific strategies, like
“strong squares” and “exchange sacrifices”, are highly instructive for
executives.
I pushed the author for some
more insights, reminding him that my hometown-grown-national restaurant,
Wendy’s, seems to have floundered in its identity since the passing of its
founder, Dave Thomas, who used to be their well-known and well-regarded
spokesperson. They seemed like an 1.e4 player who had taken up 1.d4.
I would say that Wendy’s is
a great example of many things, but one of them is that you have to
protect your “imbalance” and, if forced to give it up, at least make an
exchange sac to get something back for it. That is, Wendy’s zoom to
prominence was based on a fundamental quality argument vs McDonalds and
BK [Burger King].
Their burgers were fresh,
made in response to a customer’s order, not sitting around in the back
getting reheated. The founder’s homespun persona reinforced the argument
nicely.
That distinction, the
company’s “imbalance”, has now been lost through a combination of
blunders. Can they get it back? I don’t know, but it’s very interesting
to see how BK has tried to regain its footing: through a much more
narrow appeal to a specific group (young males). They are trying to gain
control over one segment of the market (a file, if you will, or maybe
even a square) first, and then build from there.
Probably Wendy’s should do
the same: jettison their idiotic current approach with the guys wearing
the red wigs and shoot for their own narrow segment, and one that
resonates with their traditional imbalance: quality. For example, they
would have been in an ideal position to do in the burger industry what
“Subway” has done for sandwiches; and they could still possibly pull
that off.
You don’t have to follow the
Wall Street Journal the way many follow Chess Informant to know
that’s exactly what Wendy’s has done of late, with a noticeable
rebound.
The more I read in Three
Moves Ahead, the more chess-based questions I had. What about the
chess stylistic between Karpov and Kasparov? Is there “slow,
positional” business and “sharp, tactical” business, too?
Your question about style is
interesting. The point is not that you can’t play “slow” chess, like
Karpov, et al.; but rather that you have to play it quickly! That is to
say, in today’s business world, the time controls are shorter.
In fact, one could say that
many companies that have played “slowly”, like Adobe, have totally
outperformed those that have played too “tactically,” like DoubleClick.
Positional, slow chess can
work in the business world very well, but you still can’t let too much
time run off the clock between moves. Karpov and Kramnik do just fine
at speedchess, I’ve noticed!
I enjoyed reading Rice’s book,
and came away a bit wiser, but a bit uneasy – comparable to how I feel after
reading about top-level chess. Certainly I can learn from the masters,
but I’m not likely to ever be a master. When it comes to
business, should we turn over Wall Street to the Association of Chess
Professionals (the modern equivalent of the Professional Chess Association)?
Are the GMs the likeliest CEO candidates?
Do I really think strong
chess players have an advantage in the business world? Not really,
because most have trouble translating their over-the-board thoughts into
real world activities.
One reason is that business
is far more complex than chess, and has many more factors involved
(example: in chess, you don’t have to cajole a bishop to move a few
squares, or praise him for doing so afterwards; but many employees will
fail to do their jobs if they aren’t handled the right way).
But the reverse IS true:
executives can become better in the office if they understand how chess
players go about leading their hierarchical organizations through
battles with infinite possibilities and constant change.
I guess we can be reassured that
there may not be a business “Deep Blue” computer to replace all of us on the
horizon yet.
As a final note, if you need one
more reason to pick up Three Moves Ahead, all of Bob Rice’s profits
from the book go to the Imus Cattle Ranch for Kids with Cancer
(http://www.imusranchfoods.com/).
From the
Author's website:
| Bob Rice
is a successful entrepreneur and early-stage investor, former public
company CEO, and long-time Wall Street veteran.
He began his career at the
US Department of Justice as a trial attorney, and then became a
partner at the prestigious international firm of Milbank, Tweed,
Hadley & McCloy. But, bitten by the entrepreneurial bug, he left
his law practice to found a technology company in the mid-90s...
Along the way, Bob
founded the Wall Street Chess Club and co-founded the Professional
Chess Association with Garry Kasparov. In those roles he ran
many international chess events, created a “speedchess” series for
ESPN, and produced “Maurice Ashley Teaches Chess”, an award-winning
chess software program for children. |
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